---
title: "creator resources: turn followers into action"
description: "Free guides for creators and activists: set up chilli, design actions people finish, spread the word, grow your movement and fund your work."
url: "https://creators.chilli.club/resources"
---

# chilli creator resources

> Free guides for creators and activists: set up chilli, design actions people finish, spread the word, grow your movement and fund your work.

Free, no-fluff guides from the chilli team. Pick a fight, build the action, spread it, fund it. New here? Start with the first guide of "get started" and follow the path.

## [get started](https://creators.chilli.club/resources/get-started.md)

new to chilli? start here.

1. [what is chilli? the link in bio that turns followers into action](https://creators.chilli.club/resources/what-is-chilli.md): chilli is the link in bio for impact. Your followers tap it and actually do something: send the email, make the call, back your work.
2. [how chilli works: actions, ways to help and supporters](https://creators.chilli.club/resources/how-chilli-works.md): You publish an action, fill it with ways to help, and share one link. Supporters do the thing in seconds, and you see every completion and tell them what it changed.
3. [set up your creator profile (and make it your link in bio)](https://creators.chilli.club/resources/set-up-your-creator-profile.md): Your profile is your link in bio. Fill in the bio, pin your most urgent action, add a little of you in 'about me', and paste the link everywhere.
4. [how to create your first action on chilli, step by step](https://creators.chilli.club/resources/create-your-first-action.md): Tap + (or create on a computer), tell the story (image, title, intro, why it matters), add at least one way to help, and publish. Fifteen minutes, tops, and your supporters get notified.
5. [your first 30 days on chilli: a week-by-week plan](https://creators.chilli.club/resources/your-first-30-days.md): Week 1 launch one action. Week 2 show what it did. Week 3 run two more and test new types. Week 4 check your insights and lock in a weekly rhythm.

## [create actions](https://creators.chilli.club/resources/create-actions.md)

design actions people actually finish.

1. [the creator action loop: how to turn followers into regulars](https://creators.chilli.club/resources/creator-action-loop.md): Moment, action, visibility, impact, feedback, repeat. Run the loop every week and a scroll-past audience turns into a community that shows up.
2. [pick the moment: when to ask your followers to act](https://creators.chilli.club/resources/pick-the-moment.md): People act when they already feel something. Tie every ask to a live moment (a vote, a scandal, your new video, a creator collab) and it stops feeling like spam.
3. [how to design an action people actually complete](https://creators.chilli.club/resources/design-actions-people-complete.md): Fast, specific, emotional, action-first and collective. One action per moment, three or more ways to help, and always at least one email to a named target.
4. [ways to help, explained: every type of action on chilli](https://creators.chilli.club/resources/ways-to-help-explained.md): Six types: email, social comment, Google Maps, phone call, survey and external link. Email is your workhorse, calls hit hardest, comments and reviews go public, surveys warm people up.
5. [the CTA formula: how to write an action title people can't ignore](https://creators.chilli.club/resources/cta-formula.md): Action verb + named target + specific ask + urgency signal. If your title doesn't hit at least three of the four, rewrite it.
6. [action images: how to pick and frame a photo people stop for](https://creators.chilli.club/resources/action-images.md): Pick a landscape photo at least 1600 px wide (JPG or PNG, 5MB max), with one clear subject in the middle and no text on it. Then frame it in the app's 16:10 frame and keep faces inside the safe zone.
7. [pressure points: how to pick the right target for your campaign](https://creators.chilli.club/resources/pressure-points-pick-your-target.md): Every problem has people who can fix it and people who fund, insure or cover it. Name them, pick the pressure angle each one feels, and hit them where they already listen.
8. [review what the chilli team prepared for you](https://creators.chilli.club/resources/review-what-chilli-prepared.md): Sometimes the chilli team writes ways to help, updates or a whole new action for you. You go through them one card at a time and approve (or publish), edit or decline each one. Nothing goes out without your ok.

## [spread the word](https://creators.chilli.club/resources/spread-the-word.md)

get your action in front of the right people.

1. [share your action: captions, stories and reels that get people moving](https://creators.chilli.club/resources/share-your-action.md): You don't need a new audience. You need a shorter bridge between the post your followers already watch and the action they can take in 30 seconds.
2. [comment to DM automation: put your action link in every inbox](https://creators.chilli.club/resources/comment-to-dm-automation.md): Someone comments a keyword, a tool sends them your action link by DM, instantly. It's the shortest bridge from scroll to action, and it takes about 20 minutes to set up.
3. [your link in bio is prime real estate. use it for action](https://creators.chilli.club/resources/link-in-bio-for-activists.md): Your bio link is the one thing on Instagram that never scrolls away. Point it at an action, keep it fresh, and give it a button people want to tap.
4. [the three urgency signals that get people to act now](https://creators.chilli.club/resources/urgency-signals.md): People act when there's a reason to do it today. Give them one: the word "now", a real deadline, or proof that thousands already did it.
5. [make it shareable: turn your supporters into recruiters](https://creators.chilli.club/resources/make-it-shareable.md): Your reach stops at your followers. Your supporters' reach doesn't. Give them something worth sharing and a reason to do it, and every action brings in the next wave.

## [grow your movement](https://creators.chilli.club/resources/grow-your-movement.md)

turn one-time supporters into a community.

1. [close the loop: show your supporters their action mattered](https://creators.chilli.club/resources/close-the-loop-with-updates.md): People who act and never hear back stop acting. Post an update within a week, name the numbers, and say "because of you". That's how one-time supporters come back.
2. [community insights: read your numbers, run better actions](https://creators.chilli.club/resources/community-insights.md): Likes tell you what people enjoyed. Community insights tell you what people actually did. Check them weekly, fix the leakiest step, and run the next action smarter.

## [fund your work](https://creators.chilli.club/resources/fund-your-work.md)

get paid for the fights you pick.

1. [set up donations and get funded by your community](https://creators.chilli.club/resources/set-up-donations.md): Your supporters can fund your work with one-time or monthly donations, right next to your actions. chilli takes a 0% platform fee: only banking fees come out of a donation, never the tip. You cash out to your bank.
2. [grow your monthly supporters (without guilt-tripping anyone)](https://creators.chilli.club/resources/grow-monthly-supporters.md): Viral spikes are fuel. Monthly supporters are the engine. Run actions every week, ask right after people act, show where the money goes, and your recurring income grows with your movement.
3. [follow the money: how payments and cash out work on chilli](https://creators.chilli.club/resources/how-payments-work.md): chilli takes a 0% platform fee. Every payment goes through Stripe, banking fees come out of the donation (never the tip), and the rest waits about a week as pending before it's ready to cash out. Here's what each status means and what happens with refunds and bank disputes.

## proof it works: creator stories

- [How chilli helped Caroline Gleich turn Stratos into a national fight in just five weeks!](https://creators.chilli.club/stratos-data-centers-in-utah.md): Turn your audience into a force decision-makers can’t ignore. See how Caroline Gleich used chilli to mobilize 12K+ actions against a massive Utah data center.
- [How Captain Paul Watson used chilli to make Iceland's whale hunt harder to hide](https://creators.chilli.club/anti-whaling-campaign-iceland.md): Keep your community acting beyond a single post. See how Captain Paul Watson’s foundations used chilli to mobilize 47,674+ actions against Icelandic whaling.
- [How EarthlyEducation used chilli to help stop bulldozers inside Big Bend](https://creators.chilli.club/stop-big-bend-national-park.md): Give your followers a direct way to influence decision-makers. See how EarthlyEducation used chilli to mobilize 2K emails and 65 calls to Congress for Big Bend.
- [How chilli helped ocean creators unite to make Antarctic krill impossible to ignore](https://creators.chilli.club/antarctic-krills.md): Your audience doesn’t have to act alone. See how chilli helped eight creators unite their communities and take 3K actions against the krill industry.