--- title: "your link in bio is prime real estate. use it for action" description: "Link in bio tips for activists and campaigns: three setups that send followers straight to an action, plus bio lines and button copy you can paste today." url: "https://creators.chilli.club/resources/link-in-bio-for-activists" category: "spread the word" updated: "2026-10-12" reading_time: "4 min" --- # your link in bio is prime real estate. use it for action > Your bio link is the one thing on Instagram that never scrolls away. Point it at an action, keep it fresh, and give it a button people want to tap. spread the word · 4 min read · updated 2026-10-12 Every caption, story and reel you post ends in the same place: your bio. It's the only permanent link you get on Instagram, and it's usually pointing at a merch store from 2023. Let's fix that. ## why the bio link matters more than you think The top link in a link-in-bio page gets the lion's share of clicks. Creators often see link #1 take somewhere around 60–70% of all taps. Translation: whatever sits at the top is what your audience actually does. On chilli, the thing at the top should be an **action**: a page with your story and a few **ways to help** (an email, a call, a comment, a survey) that people finish in seconds. New to all this? [what is chilli? the link in bio that turns followers into action](https://creators.chilli.club/resources/what-is-chilli.md) covers it in two minutes. ## three setups that work ### 1. your chilli profile as your link in bio The simplest option. Paste `app.chilli.club/profiles/yourname` in your Instagram bio. Your profile already has: - your **pinned action** at the top, the fight you care about most right now, - **my actions**, everything else that's live, - **fund my work**, where supporters can back you with one-time or monthly donations (once donations are on for your account, see [set up donations and get funded by your community](https://creators.chilli.club/resources/set-up-donations.md)), - **about me**, who you are and what you stand for. Best if you run several actions and want one link that never goes stale. Set it up with [set up your creator profile (and make it your link in bio)](https://creators.chilli.club/resources/set-up-your-creator-profile.md). ### 2. chilli as link #1 in your existing link-in-bio tool Already use Linktree, Beacons or similar? Keep it. Just make your chilli link the first button, with copy that says what happens when you tap. Best if your bio also has to carry a podcast, a shop or a newsletter. ### 3. grid view that mirrors your feed Some link-in-bio tools can show a grid that matches your Instagram posts, so each post has its own tile and link. When someone taps the reel they just watched, they land on that reel's action. Best if you post lots of different fights and want each one to have its own door. ## profile link or action link? | use this | when | |---|---| | your profile (`app.chilli.club/profiles/yourname`) | the default. Always live, shows your pinned action first. | | a single action (`app.chilli.club/a/…`) | a hot moment: a vote today, a viral post, a hard deadline. One link, one job. | Swap back to your profile once the moment passes. Pin the new action on your profile so the default link stays sharp. Both links work for people who've never used chilli. If they aren't signed up yet, they sign up and land right back on the page they tapped. On iPhone, if they already have the chilli app, the link opens straight in it. ## button copy that gets tapped "Link" is not a call to action. Tell people what they'll do. **link-in-bio button copy** ```text take action with me on chilli 30 seconds to make a difference. join me. what I'm fighting for right now join the resistance tell [target] to [specific ask] ``` ## a bio that points somewhere Formula: **who you are + what you fight for + an arrow to the action**. **bio template** ```text [who you are, one line] 🌶️ fighting for [cause] with [x]K of you 👇 [this week's fight, in five words] ``` **bio example** ```text ocean nerd and underwater camera person fighting for whales with 40K of you 👇 stop the fin whale hunt, act in 30s ``` ## keep it fresh - **new action, new bio line.** Update the arrow line every time you launch. - **pin your top action on your chilli profile** so the same link shows the right fight. - **pin a post on Instagram** that points to the action, so profile visitors see it twice. - **check your links every Monday.** A dead link is a lost supporter. > **key insight** > > Your bio, your link in bio and your pinned posts are the only parts of your Instagram that don't scroll away. Treat them as one funnel with one job: getting people to the action. > **avoid this** > > - a list of 12 links with equal weight > - "link in bio" in the caption when the bio points to an old, finished fight > - a button that just says "chilli" or "link" > - sending people to a donation page before they've taken a single action ## what a sharp funnel looks like The Captain Paul Watson Foundation kept its supporters acting across the whole 2026 whaling season: wave after wave of actions, all tied to the same fight, adding up to 47K+ actions from 5K supporters. That's the point of an always-fresh link. When there's always a live action behind it, people keep coming back. > **real win · Captain Paul Watson Foundation**: [Paul Watson put Iceland's whale hunt in the spotlight](https://creators.chilli.club/anti-whaling-campaign-iceland.md) ## your next move Open Instagram, edit your bio, and paste your chilli profile link or your latest action link. Rewrite the button copy with one of the templates above. Then make every post point there with [comment to DM automation: put your action link in every inbox](https://creators.chilli.club/resources/comment-to-dm-automation.md) and [share your action: captions, stories and reels that get people moving](https://creators.chilli.club/resources/share-your-action.md). ## see it in action - [How Captain Paul Watson used chilli to make Iceland's whale hunt harder to hide](https://creators.chilli.club/anti-whaling-campaign-iceland.md): Keep your community acting beyond a single post. See how Captain Paul Watson’s foundations used chilli to mobilize 47,674+ actions against Icelandic whaling. - [How chilli helped Caroline Gleich turn Stratos into a national fight in just five weeks!](https://creators.chilli.club/stratos-data-centers-in-utah.md): Turn your audience into a force decision-makers can’t ignore. See how Caroline Gleich used chilli to mobilize 12K+ actions against a massive Utah data center. ## keep going - [set up your creator profile (and make it your link in bio)](https://creators.chilli.club/resources/set-up-your-creator-profile.md): Your profile is your link in bio. Fill in the bio, pin your most urgent action, add a little of you in 'about me', and paste the link everywhere. - [share your action: captions, stories and reels that get people moving](https://creators.chilli.club/resources/share-your-action.md): You don't need a new audience. You need a shorter bridge between the post your followers already watch and the action they can take in 30 seconds. - [comment to DM automation: put your action link in every inbox](https://creators.chilli.club/resources/comment-to-dm-automation.md): Someone comments a keyword, a tool sends them your action link by DM, instantly. It's the shortest bridge from scroll to action, and it takes about 20 minutes to set up. - [set up donations and get funded by your community](https://creators.chilli.club/resources/set-up-donations.md): Your supporters can fund your work with one-time or monthly donations, right next to your actions. chilli takes a 0% platform fee: only banking fees come out of a donation, never the tip. You cash out to your bank. ## along the path - previous guide: [comment to DM automation: put your action link in every inbox](https://creators.chilli.club/resources/comment-to-dm-automation.md): Someone comments a keyword, a tool sends them your action link by DM, instantly. It's the shortest bridge from scroll to action, and it takes about 20 minutes to set up. - next guide: [the three urgency signals that get people to act now](https://creators.chilli.club/resources/urgency-signals.md): People act when there's a reason to do it today. Give them one: the word "now", a real deadline, or proof that thousands already did it. ## next step Book a free call with the chilli team. We’ll shape your first action with you, from the story to the ways to help, and get it live: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ01g8S_PtdUlvXCTxD-pS1u4XmLdcBskzOKdjdrlPeX2aVrQ20e76YifYlNHXzow4KG4xIS0Vsl