--- title: "what is chilli? the link in bio that turns followers into action" description: "What is chilli? It's the link in bio for impact: your followers go from liking a post to emailing, calling and pressuring decision-makers in a few taps." url: "https://creators.chilli.club/resources/what-is-chilli" category: "get started" updated: "2026-10-16" reading_time: "4 min" --- # what is chilli? the link in bio that turns followers into action > chilli is the link in bio for impact. Your followers tap it and actually do something: send the email, make the call, back your work. get started · 4 min read · updated 2026-10-16 You post about the thing that makes your blood boil. 40,000 people like it. A few hundred share it. Then everyone scrolls on and the pipeline, the whale hunt or the bad bill carries on exactly as before. chilli fixes the gap between "this is outrageous" and "here's what we did about it". It's one link where your followers stop watching and start acting. ## the short version chilli is **the link in bio for impact**. Instead of a list of links, your audience lands on things they can do right now: email a minister, call an office, flood a CEO's comments, review a company on Google Maps. Each one takes seconds, and each one lands in a real inbox, phone line or comment section. You create the ask. chilli does the heavy lifting: it writes a personalised version of the message for every supporter, counts every completion and gives you a way to tell people what happened next. ## what your followers actually see When someone taps your link, they land on an **action**: a page with an image, a title, a short "why it matters" story and a list of **ways to help**. A way to help is one concrete task, like "send email" or "call". They pick one, check the pre-written message (already personalised for them), and hit send. Then they get a thank-you, the next way to help, and a counter showing how many people did the same. That last bit matters more than you'd think: people follow momentum. **app walkthrough: complete a supporter journey** your followers can complete a way to help and see the difference they made [watch complete a supporter journey (silent video)](https://creators.chilli.club/app-videos/supporter-journey.mp4) *app screenshot: a ready-to-send email asking European parliament members to back a ban on bottom trawling in marine protected areas, with a send email button (the email is written: one tap sends it)* > **key insight** > > A like tells the algorithm you exist. An email tells a decision-maker you're watching. chilli exists to turn the first into the second, at scale. ## what you get as a creator - **a profile** at `app.chilli.club/profiles/yourname`, built to be your link in bio: your pinned action up top, all your actions, a "fund my work" section and an "about me". - **actions** with as many ways to help as the fight needs, across six types: email, social comment, Google Maps review, phone call, survey and external link. More on those in [ways to help, explained: every type of action on chilli](https://creators.chilli.club/resources/ways-to-help-explained.md). - **supporters**: anyone who follows you or takes part in one of your actions. They get notified when you publish something new. - **updates** ("the fight so far"): short posts on your action page that go out to supporters by email and push, so nobody wonders whether it worked. - **a dashboard**, as soon as your first action exists: a getting-started checklist, all your actions and drafts in one place, **community**, your community insights (how many supporters you have, how many ways to help they've completed, where they are, how old they are, and how each action is doing) and, once donations are on, your **revenue**. - **a "fund" button** so your community can back your work, one-time or monthly. chilli takes a 0% platform fee. Banking fees (2.9% plus €0.25, $0.30 or £0.20 per payment, charged by banks and card networks) are deducted from each donation, and the optional tip supporters add goes to chilli on top, never from you. Donations are switched on per account, so ask the chilli team. *app screenshot: Maya Torres’ @maya.makes.waves profile: ocean educator bio, 2.4K supporters, edit my page, two drafts and a pin an action prompt (your profile: a home for your work)* *app screenshot: Maya’s dashboard: five of her actions with their published and edited dates, then a community card showing 2,418 supporters (your dashboard: actions and supporters together)* ## proof it's not just vibes - **12K+** actions taken against the Stratos data center in five weeks - **47K+** actions against Icelandic whaling - **6 days** from launch to construction paused in Big Bend Caroline Gleich used chilli to turn a quiet approval process for a 40,000-acre data center in Utah into a national fight. The pressure helped push a 75% scale-down, from 40,000 acres to around 10,000. > **real win · Caroline Gleich**: [How Caroline Gleich made Stratos a national fight](https://creators.chilli.club/stratos-data-centers-in-utah.md) ## what chilli is not - **not a petition site.** Petitions collect names. chilli sends messages to named people with the power to decide, and counts them. - **not an NGO.** You lead. Your voice, your fights, your community. We build the infrastructure. - **not a doom feed.** Every problem on chilli comes with something to do about it. We don't mourn the planet, we fight for it. - **not another link tree.** A link tree sends people somewhere else and hopes. chilli keeps them on a page built to get the thing done, and shows you the result. ## who it's for Creators on Instagram or TikTok, from 10k to 1M+ followers, who talk about climate, oceans, animals, democracy or justice and are tired of posting into the void. If your comments are full of "what can I do?", you already have the demand. chilli is the answer you link to. It works for organisations too, but this hub is written for creators. ## is it free? Yes, chilli is free to use. Creating actions costs nothing, and when donations are on for your account, chilli takes a 0% platform fee. Banking fees (2.9% plus €0.25, $0.30 or £0.20 per payment, charged by banks and card networks) are deducted from each donation, and we still cover currency conversion, cash out fees, bank disputes and the cost of refunds. Supporters can add an optional tip to chilli on top, which goes 100% to us, never from you, and keeps the lights on. ## your next move Now you know what it is. Next, see how the pieces fit together: [how chilli works: actions, ways to help and supporters](https://creators.chilli.club/resources/how-chilli-works.md). Or if you're the "skip the manual" type, jump straight to [how to create your first action on chilli, step by step](https://creators.chilli.club/resources/create-your-first-action.md). ## see it in action - [How chilli helped Caroline Gleich turn Stratos into a national fight in just five weeks!](https://creators.chilli.club/stratos-data-centers-in-utah.md): Turn your audience into a force decision-makers can’t ignore. See how Caroline Gleich used chilli to mobilize 12K+ actions against a massive Utah data center. - [How EarthlyEducation used chilli to help stop bulldozers inside Big Bend](https://creators.chilli.club/stop-big-bend-national-park.md): Give your followers a direct way to influence decision-makers. See how EarthlyEducation used chilli to mobilize 2K emails and 65 calls to Congress for Big Bend. ## keep going - [how chilli works: actions, ways to help and supporters](https://creators.chilli.club/resources/how-chilli-works.md): You publish an action, fill it with ways to help, and share one link. Supporters do the thing in seconds, and you see every completion and tell them what it changed. - [set up your creator profile (and make it your link in bio)](https://creators.chilli.club/resources/set-up-your-creator-profile.md): Your profile is your link in bio. Fill in the bio, pin your most urgent action, add a little of you in 'about me', and paste the link everywhere. - [how to create your first action on chilli, step by step](https://creators.chilli.club/resources/create-your-first-action.md): Tap + (or create on a computer), tell the story (image, title, intro, why it matters), add at least one way to help, and publish. Fifteen minutes, tops, and your supporters get notified. ## along the path - next guide: [how chilli works: actions, ways to help and supporters](https://creators.chilli.club/resources/how-chilli-works.md): You publish an action, fill it with ways to help, and share one link. Supporters do the thing in seconds, and you see every completion and tell them what it changed. ## next step Create your chilli account and get your first action live today: https://app.chilli.club. Rather talk it through first? Book a call with the team: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ01g8S_PtdUlvXCTxD-pS1u4XmLdcBskzOKdjdrlPeX2aVrQ20e76YifYlNHXzow4KG4xIS0Vsl