wordmark
our main logo. use it whenever there's room.
for creators making content with us
the chilli brand kit
Here's everything you need to put chilli in your content: logos, colors and fonts. Download, create, tag us.
grab our logos
Three marks, three colors each. SVG for anything that scales, PNG (transparent, print-ready) for everything else.
symbol
the c on its own, for tight spots: avatars, stickers, watermarks.
favicon
the app icon shape, for tiny sizes and round crops.
a few logo rules
Our logo is a little wild on purpose. Keep it that way.
do
- leave room around the logo: at least the height of the dot under the wordmark, on every side
- use magenta or white on dark backgrounds, black on light ones
- stick to our colors behind it: off-black, white, magenta or purple
- use the svg whenever you can, it stays sharp at any size
don't
- stretch, squash, rotate or crop it
- recolor it, add gradients, shadows or outlines
- drop it on a busy photo where it gets lost
- retype "chilli" in another font and call it our logo
our colors
Magenta leads. Off-black and white do the heavy lifting. The 100s and 200s are for backgrounds, stickers and highlights. Click a color to copy its hex code.
primary
- Magenta 200
#FF4BEB - Off Black
#140F14 - Purple 200
#6F1662 - White
#FFFFFF
full palette
- Magenta 100
#FF92F4Magenta 200#FF4BEB - Red 100
#F5B3B4Red 200#F46062 - Yellow 100
#FFF59EYellow 200#FA9442 - Green 100
#E0FFC3Green 200#B3CC9C - Blue 100
#D3FBFBBlue 200#B5D1CC - Purple 100
#E3CEE5Purple 200#6F1662 - Off Black
#140F14Off Grey#3B3434 - Off White
#FDFAF5White#FFFFFF
our fonts
Two free fonts. One does the talking, the other adds the spice.
General Sans
headlines and body. bold 500 for titles, regular 400 for text.
We turn attention into action.
get it on fontshareCrimson Pro
the accent. a word or two in a headline, never a whole paragraph.
We turn attention into action.
get it on google fontstalking about chilli
always lowercase
chilli is all lowercase, every time. Even at the start of a sentence.
tag us
We're @chilli.app on Instagram. Tag us and we'll cheer you on.
link to us
Send creators to creators.chilli.club and supporters to app.chilli.club.
need something else?
Another format, a co-branded visual, a quick check before you post? Just ask, we're happy to help.