part 2 of 5
create actions
design actions people actually finish.
create actions guides
the creator action loop: how to turn followers into regulars
Moment, action, visibility, impact, feedback, repeat. Run the loop every week and a scroll-past audience turns into a community that shows up.
pick the moment: when to ask your followers to act
People act when they already feel something. Tie every ask to a live moment (a vote, a scandal, your new video, a creator collab) and it stops feeling like spam.
how to design an action people actually complete
Fast, specific, emotional, action-first and collective. One action per moment, three or more ways to help, and always at least one email to a named target.
ways to help, explained: every type of action on chilli
Six types: email, social comment, Google Maps, phone call, survey and external link. Email is your workhorse, calls hit hardest, comments and reviews go public, surveys warm people up.
the CTA formula: how to write an action title people can't ignore
Action verb + named target + specific ask + urgency signal. If your title doesn't hit at least three of the four, rewrite it.
action images: how to pick and frame a photo people stop for
Pick a landscape photo at least 1600 px wide (JPG or PNG, 5MB max), with one clear subject in the middle and no text on it. Then frame it in the app's 16:10 frame and keep faces inside the safe zone.
pressure points: how to pick the right target for your campaign
Every problem has people who can fix it and people who fund, insure or cover it. Name them, pick the pressure angle each one feels, and hit them where they already listen.
review what the chilli team prepared for you
Sometimes the chilli team writes ways to help, updates or a whole new action for you. You go through them one card at a time and approve (or publish), edit or decline each one. Nothing goes out without your ok.
done here? next up: spread the word
want a hand with your first action?
Book a free call with the chilli team. We’ll shape your first action with you, from the story to the ways to help, and get it live.