chilli creator resources
everything you need to build a campaign people join
Free, no-fluff guides from the chilli team. Pick a fight, build the action, spread it, fund it.
new to chilli?
start here. 5 short guides, 23 minutes, zero fluff.
Read them in order and you’ll go from “what even is this” to your first action live.
pick your next move.get your community moving.
featured guides
The ones we send creators first. Bookmark them, then go make trouble.
- get started
what is chilli? the link in bio that turns followers into action
chilli is the link in bio for impact. Your followers tap it and actually do something: send the email, make the call, back your work.
- get started
how to create your first action on chilli, step by step
Tap + (or create on a computer), tell the story (image, title, intro, why it matters), add at least one way to help, and publish. Fifteen minutes, tops, and your supporters get notified.
- create actions
the CTA formula: how to write an action title people can't ignore
Action verb + named target + specific ask + urgency signal. If your title doesn't hit at least three of the four, rewrite it.
proof it works
Every tactic in these guides comes from a real fight. Here’s what happened when creators put them to work.

How Caroline Gleich made Stratos a national fight

Paul Watson put Iceland's whale hunt in the spotlight

How Big Bend's bulldozers got stopped
rather talk it through?
Book a free call with the chilli team. We’ll help you pick the fight, shape the action and get it live.