share your action: captions, stories and reels that get people moving
You don't need a new audience. You need a shorter bridge between the post your followers already watch and the action they can take in 30 seconds.
You built an action. Nice. Now comes the part most people rush: getting it in front of the people who'll actually do it. Here's the deal: your followers are already there. What they're missing is a clear ask and a link that's one tap away.
the 10-second version of chilli
chilli is a link in bio for impact. You publish an action: a page with your story and a short list of ways to help (send an email, make a call, post a comment, answer a survey…). Your followers tap the link, do the thing in seconds, and the page counts every completion. New here? Start with what is chilli? the link in bio that turns followers into action.
Your distribution channel is the one you already have: Instagram, TikTok, your newsletter, your group chats. chilli is the engine that turns that attention into action.
grab your link and your share images
- Publish your action. On the your action is live! 🔥 screen, tap share the link. Publishing also notifies your current chilli supporters, so the first wave starts on its own.
- Later, open your action page any time and tap share this action.
- Swipe through the share images chilli generates for you and pick your favourite.
- Use copy link for captions and DMs, download for feed posts, stories to send it straight to your story, and QR code for anything offline: posters, slides, the back of a protest sign.
Your action link looks like app.chilli.club/a/…. Your profile link is app.chilli.club/profiles/yourname. More on which one goes where in your link in bio is prime real estate. use it for action.
Not everyone who taps your link has a chilli account yet. That's fine: they sign up, then land right on your action, so the ask doesn't get lost on the way. On iPhone, if they already have the chilli app, your link opens straight in it.
New to chilli? For the first 15 days after you go live, your action page shows a you're live! checklist that your supporters don't see. One of its steps is share it on your socials. It ticks as soon as you share your action from the app, or once 5 supporters have joined.
write captions that end in an action
Every caption that converts has four beats. Skip one and people scroll.
- hook: name the problem in one line.
- context: two or three sentences on why now.
- the ask: one action, one verb, one target.
- where: "link in bio", or "comment a keyword and I'll DM you the link".
[Target] is about to [bad thing] and they're counting on nobody noticing.
[Why now: the vote, the deadline, the new footage. Two sentences, max.]
I made pushing back ridiculously easy: one pre-written email to [target], 30 seconds, done. Take action with me on chilli.
Link in bio. Or comment ACTION and I'll send it to you.
That last line is doing a lot of work. Comment-to-DM tools send the link automatically, and DMs get read. Full setup in comment to DM automation: put your action link in every inbox.
stories: stack the frames
Stories are where people act fastest, because the link sticker is one tap away. Stack 3–5 frames:
- context: the problem, as a screenshot, a headline or your face talking to camera.
- the ask: what to do, who it goes to, how long it takes.
- the link: a link sticker to your action page.
- proof: a screenshot of your action page counter ("1,240 supporters already took action, join us!").
Then save the set to a Highlight so it keeps working after 24 hours.
reels: 15–30 seconds, one call to action
Hook in the first two seconds. One ask at the end, not three. Three formats keep winning:
- the injustice reveal: show what's happening that shouldn't be.
- the system exposé: show who profits and who decides. That's your target.
- the momentum play: show that people are already moving, and invite the viewer in.
Judge reels on clicks and completed actions, not views. A reel with 20K views and 800 emails sent beats a viral one that changed nothing.
Newly captured footage of captive orcas as the hook, the action as the answer. A textbook injustice reveal.
Captain Paul Watson (external link)
A real-time standoff in Antarctica turned a broad cause into a live story people could join. Momentum play.
pin it, then keep a rhythm
Pin the post or reel that points to your top action, or to your biggest win. Your bio, your link in bio and your pinned posts are the permanent part of your funnel. Everything else scrolls away.
Then post when the moment is live: if the vote is today, your action goes out today (pick the moment: when to ask your followers to act covers timing). Aim for 1–3 new ways to help a week, each with its own post. Each time you publish one on your live action, the screen that follows has a share it button: it opens the same share options for your action, ready for that post. Rhythm beats the occasional viral spike.
what it looks like when it works
Caroline Gleich took a local fight over a giant data center in Utah to her 337K followers, with 38 targeted ways to act. Her supporters took 12K+ actions, and within five weeks the pressure helped push a 75% scale-down of the project.
real win · Caroline GleichHow Caroline Gleich made Stratos a national fight
your next move
Open your action, tap share this action, and post a three-frame story today with a link sticker. Then write one four-beat caption for your next post. When you're ready to turn every "I'm in" comment into a click, set up comment to DM automation: put your action link in every inbox.
